In a nutshell, a logline is a fast summation of the premise (or idea) of a film, TV or book that touches on the lead characters, the story’s plot and central conflict. To adequately convey what the story is about, they should include these three elements of a logline:
- Who the protagonist is
- What they want
- Who or what the antagonist is to that goal
Loglines are more than just a necessary marketing tool while pitching your film — they can help you clarify the main draw of your story before you even start writing. Comedy screenwriter Justin Malen (Office Christmas Party, Father Figures, Yes Day) puts it this way:
“I actually like writing at least a draft logline before I commit to writing a script because it’s a good test of how marketable the concept is. If writing the logline is really difficult, it tells me that it will likely be a harder sell, given what studios/Producers tend to look for. Also, I read my draft loglines out loud to confirm they’re simple enough and would be easy for an Agent/Producer/Exec to pitch over the phone.”